It's funny how often price comes up as a question on here.
Price is a basic business process which can be applied to any trade or on any job. It's also fairly easy to apply:
Overheads + labour + profit = hourly rate
hourly rate + materials ( cost to them) = price
Overheads is the sum of everything you have to pay for regardless of what is used in a particular job or not. Van insurance (even if you can walk) public liability insurance (even if you don't claim) tools, diesel, van insurance, qualifications, accreditation & registrations etc.
Say that comes to £2400 a year (keeping it simple) that's £200 a month / £50 a week / £10 a day (working on 5 days a week)
Labour is what you want it to be but essentially, what you want to earn to justify the hassle of working for yourself. Let's say £100 a day to keep it simple (remember your tax) Also remember you don't get paid holidays or sick, so you need to allow for these.
Now you need to remember your running a business, not just earning a wage. The business needs money to expand or pay for the new tyres on the van etc etc So let's say you want to put £50 a day back for the business.
So £10+£100+£50 = £160 a day or £20 per hour (at 8 hrs a day) Remember in reality your unlikely to earn an hours wage for every hour you are at work a day, if your jobbing then time to travel, do quotes etc, plus office time when you get home etc
Materials generally get a mark up on them to account for travelling and arranging, warranty etc so say the gear costs you £100, you sell them for £120
Job takes 5hr's @ £20 per hour (£100) + £120 for materials £220
If the tea was awful + 5%
If there was no tea +30%
If you never want to set foot back in the house again + 50%
If she was hot -10%
Simples
That's the basic principle. Most new business's don't realise how much the overheads amount too, and if you keep track of your profit and loss you'll see if your losing or making money. You may have to adjust, or if your oblivious you'll run yourself into the ground.
That's why you'll always hear people say it never pays to be cheap, most of us know how much all these things come to so when you see combi for combi swaps advertised for £499 fitted you know they're either not 100% legit, or losing money!