I've a mate (not a tradesman) who's less capable than he thinks and can't drill and plug to save his life, normally this would be grounds for divorce but he's a decent friend. Anyhow, when I've been over to help I've noticed how he does things which include using the cheapest plugs available (plain sheeth type) while also clearing out every drilled hole throughly (therefore removing most of the masonary grit and making the hole larger). I mentioned the flaw in his technique a few times as I was able to pull them out with relative ease but it seemed he took no notice. After moving in to a new home, queue a few months later and he's been to Ikea to pick up a few storage units that can be wall mounted above head height usually above a TV, stereo etc. Yes you guessed it, when fully laden the whole lot came crashing down a few hours before the start of his house warming destroying his £2.5k imac and several grands worth of music system. Tit.