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Not everybody is paying peanuts for their boilers look at how much British Gas charge.
The hard part is getting them customers they are out there somewhere.
BG can easily get those customers because a majority of the jobs are on Finance packages payable over say 3-10 years. Plus they promise you a £400 ''cash back'' etc etc.
Besides, if your supplier is BG, and they charge you £3,500 for a boiler change, and the local guy charges £2.600. Most (unfortunately) will go with BG?
Big company, supplies my gas, so must know all about gas. Local plumber, must be incompetent as his price is so low compared to BG. FFFFttttttttt