You're right Tim, in that by the time we all know whether a product truly stands the test of time, the manufacturer has long since discontinued.
However, what it can do is to provide a more balanced and structured answer to the question "what boiler do you recommend".
Whether its sensible or not, consumers want to ask that question. Although I agree its far from definitive, I believe that the combined wisdom of 1000 installers is likely to give a better picture than the picture painted by the three installers that you call to quote, or the 15 random contributors who might respond to a thread on this forum.
I also think its useful to see how installers respond when asked about different aspects - ease of installation, quality of back-up, etc. I have mentioned many times that installers consider "ease of installation" to be high up THEIR list of priorities, whereas I suspect that householders don't give a flying flip about it. Teasing out WHY people rate particular brands above others may lead to other paths of enquiry.
Finally, like many surveys, value can be obtained from trends over years more than absolute values. Given a sufficiently large sample to rule out blind chance, then seeing manufacturer A improve their feedback compared to manufacturer B decline would tell a story. For example, if it were not for social media, do you think that Ideal could have tripled their market share in the few years since the Icos/Isar shambles?
So whilst I agree its not the whole story, I don't think its without value. It just has to be seen as a part of the information infrastructure of the industry.