Seen that advert a few times with jb. thought there may be a catch.
Whereas with BG you assumed that they would quote a fair price? My guess is that a lot of people would.
This thread starts with a very straightforward question, and yet has led to all sorts of opinions being put forward.
Personally, I think the thread title should have been: "undercharging", and not "overcharging". If someone is running a business with all the associated overheads, I reckon it has to be fair to charge between £40 to £50 to turn out in a van and attend at someone's home, even if the actual job only take 20 minutes.
If you were already working on the site, then £20 to remove and refit a radiator would seem fair to me - but if you are having to travel to the job, and back to base, then £40 to £50 seems about right to me.
But then if someone says: "I'm sat on me backside at home answering questions on plumbing on the Internet for nowt, so I just as well go and do this rad job for less than what it's really worth", can anyone criticise them for that?
Some will say you are "prostituting" your trade skills and letting the side down, but then another way of seeing it is that you are reducing the fixed costs that come with having a business.
If the customer is happy to pay £20 to have the rad taken off, then they should be happy to pay £20 to have it put back, so if the journey is a short one, and if you can refit the radiator when you are in the area again, then maybe the £20 job is worth doing when it turns into a £40 job?
Selling yourself cheap is generally not a good strategy, so maybe making it clear that you were in their area anyway is the way to go. Plus of course, there is always the chance that the radiator job will lead to other jobs that may be far more lucrative. Maybe directly, or indirectly through recommendation.
One things for sure, being too proud to discuss prices with customers during a recession is a recipe for disaster.
BTW, I rang the Johnny Ball people just out of interest, and if you make a one-off payment in full for a straight boiler change the price is £1798 for a WB with a 10 year warranty. A chemical flush is included, power-flushing is on top if needed - which seems very fair to me. The warranty conditions require an annual service, but it can be done by any Gas Reg engineer of the customer's choosing.
The last I heard, BG charge £3000+ for the same boiler with a 1 year warranty.
As the man says: "Do the maths!"