I started using Rated People as they hassled me to take a free 3 month trial and I was sceptical of it like everyone else. I have changed my mind and I consider it to be very good, if you chase the right leads. I use it as a filler in for those days when I'm held up on a bathroom and I've done ok out of it. Contrary to the post above, it's not £10 plus for every lead. In fact most of the leads I've bought have cost me only £3.50 and given me job worth £100 plus, jobs which I'd never have heard about without Rated People. On every job I've done I've also scored more work including 2 bathrooms and this is being done outwith Rated People.
It's true that up to 3 plumbers can buy each lead, but using the traditional method of a customer phoning round for quotes, you can end up facing a hell of a lot more than 3 competitors bidding for the job, plus you've got your initial cost of advertising and then preparing and mailing a quote. You've got better odds of getting the job with Rated People against 3 others than up against a dozen (it does happen) from a customer phoning round trying to get quotes.
Rated People encourages you to sell yourself and your business, and show why you're better than the other 2. If you can't do this even outwith Rated People, you shouldn't be self employed and you'll bomb. It's also not true that you'll get a job based on price alone for this reason.
Customers I've worked for through Rated People are not penny pinching, get it done cheap types. Quite the opposite in fact. Most are just looking for excellent quality standard of work and friendly and professional customer service. If you don't provide this, then you won't get decent ratings and the amount of work that you get will suffer.
Rated People and the likes are here to stay and they have their uses in todays market. I reckon Rated People to be the only one worth bothering about and they are about to launch (yet another) multi million pound TV ad campaign.
It's not to everyone's liking, but you have to adapt to suit these trying times and it's worked well enough for me.