I'm with sag on this one.
Ray has a completely different perspective on this matter which you have to appreciate. As a lender he wants to to know he will get back what he has lent. It's pretty common knowledge that if your company (ltd so an entity in itself) runs into financial difficulty, merchants are normally the last on the list to get paid, which is very often not at all)
The simple solution is to require a personal guarantee so that the director is personally liable for debt, much the same as the bank will require if you take out a loan.
In reality, this shouldn't be an issue so long as you run your company responsibly in the same way you would a sole trader.
Williams and Co are a ltd company, why? Because running a business on this scale does carry risk. Lame, if you run your business with zero risk then very well. I know of 2 business owners (sole traders) who have lost their house during the recession due to non payments. The contracts were large and non payment meant bankruptcy. Neither were stupid either, the recession bite hard as a long spell of growth suddenly snapped into downturn. These businesses thought they were doing well and expanding steadily as most business owners intend on doing
It depends where you see your business going, as Ray has said you can't just go limited, you start from scratch as the company becomes an entity in itself with no credit history no claims bonuses etc. so if you are in full swing this can be very disruptive to business decisions, lower credit, higher costs.
So as a sole trader I would say you are limiting your business prospects and decisions if you want to ensure you don't end up potentially losing your personal possessions as a consequence of non payment, larger the job, greater risk.
If you just want to earn a wage and have no intention of growing considerably then a sole trader is fine, if you want to take on jobs that inherently carry more risk (greater valve, larger scale, or multiple jobs at once with employees etc) then you risk everything you own doing so as a sole trader.
Business and risk go hand in hand, it's about limiting the damage as far as reasonably practical, this goes for us and lenders (merchants)
is Ray being irresponsible buying 50 magnacleanse units that he has no guarantee of selling, or has he taken a calculated risk to secure a better profit margin?