ray, in all seriousness the only real advertising is word of mouth, the rest is something the advertising moguls have managed to sell to people needing to get their products sold. would you honestly buy a car based on a tv ad or something clarkson said ? boilers are normally sold to customers based on their plumbers recommendation, at least mine are, Ive yet to see an intergas ad. ITV and other commercial channels havent cotonned onto the fact its wasted now sky allows people to skip ads, me I just make a coffee or go for a pee. Prehaps Im the exception to the rule, but big advertising pushes always puts me off products, they seem desparate and annoying.